![]() We’re very excited to see how we can build upon this digital foundation in the future.” ![]() “The solutions in Adobe Experience Cloud provide us with valuable tools that help us identify and reach audiences. “Ultimately we need to reach high-value segments with the right messages,” says Ho. By feeding this data into Adobe Target, part of Adobe Marketing Cloud, Princess Cruises can personalize experience and better market cruises to different types of audiences. Integration between the solutions creates a unique 360-degree view of customers based on real-time analysis and deep customer behavior insights. Using Adobe Audience Manager and Adobe Analytics, both solutions in Adobe Analytics Cloud, Princess Cruises can analyze information from multiple sources to develop audience segments. But the difficulty was coming up with an easy method of gathering, managing, and analyzing all the data to provide relevant, actionable insights and drive personalization.Īfter looking at several data management platforms (DMPs), Princess Cruises decided to deploy Adobe Audience Manager, Adobe’s DMP, as the foundation of its data management efforts. With millions of passengers traveling every year on Princess Cruises or one of its sister Carnival Corporation brands, Princess Cruises has a wealth of information from first-party data about what type of people are taking cruises and what they are interested in. Vice President of Integrated Marketing, Princess Cruises Creating a digital foundation with Adobe. “The greatest benefit of Adobe Experience Cloud is the fact that everything is linked together with a universal Adobe ID across all channels” We are able to have an authentic understanding of our guests and their preferences, enabling us to better customize individual experiences and help ensure that any content we put forth is contextually relevant across different channels.” We use Adobe Audience Manager as our central data warehouse, acting as the foundation for us to drive customer insight. “Delivering a great experience really begins with the data. “At Princess Cruises, our mission is to create unforgettable moments for our guests, from the initial booking all the way through a trip’s end,” said Gordon Ho, Senior Vice President of Global Marketing and North American Sales, Princess Cruises. ![]() As the number of activities and experiences offered by cruises continues to expand, Princess Cruises sees an opportunity to introduce more travelers to the joy of cruising. Princess Cruises is the third largest cruise line in the world, carrying two million guests each year to destinations around the world. Whether it’s a family looking for all-day action or a couple hoping for culinary adventures from top chefs, cruises now appeal to new demographics. Part of this sea change is due to the great variety in activities. Cruises are gaining new popularity among travelers of all ages. In years past, many people pictured cruises as slow-paced travel reserved for senior citizens and retirees.
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